“What the hell is a metric?” I was talking with my coach more than a dozen years ago when that term came up in a conversation that had nothing to do with a measurment system that was always a pain to convert into inches or pounds. She laughed. … [Read more...] about Outside the box: How to avoid business cliches
writing
Should I hire someone to write my website content?
I got into a spirited discussion on Facebook this week with a friend of mine on the value of business people writing their own website content. Her position was yes, they should -- even if they're not great at writing. It's all about developing … [Read more...] about Should I hire someone to write my website content?
What to do when you’re stuck for content
You see the value of creating a blog for your website as a way to provide fresh content and give those search spiders something to munch on. You also know it's important to blog frequently and consistently (at least once a week). But when you sit … [Read more...] about What to do when you’re stuck for content