If you are one of the nearly 28 million small-business owners in the United States, you are probably trying to determine how to get the word out about your business without spending a lot of cash. Or any cash. But if you are looking for free, I have … [Read more...] about Free marketing ideas that work
social media
How to spot internet trolls and what to do about them
After yet another senseless shooting – this one murdering five people in a newspaper office – one of my Facebook friends offered a fairly straightforward, soft-core post about how sad it was that these people were killed. Scrolling through the … [Read more...] about How to spot internet trolls and what to do about them
The key element your resumé is probably missing
Of all the resumés and LinkedIn profiles I review as a career coach, one thing is glaringly obvious by its absence -- results. Honestly, no one (except your immediate supervisor) really cares about your job duties. What they do care about – and … [Read more...] about The key element your resumé is probably missing
10 ways to create a killer LinkedIn profile
Here are my top 10 quick tips on improving your LinkedIn profile, starting at the top of the page. Creating a great LinkedIn profile Use a picture of yourself. Not a flower. Not your pet. And please, not a selfie! Use a current photo (within … [Read more...] about 10 ways to create a killer LinkedIn profile
5 bizarre comments you will never see on social media
“Cats, cats, cats! That’s all you write about on social media! What about dogs? You’re turning me into a cat hater.” “You work with Chrysler? For God’s sake – don’t know you know only weak-minded idiots buy Chryslers?” “I can’t believe you’re … [Read more...] about 5 bizarre comments you will never see on social media
Best designs for social media images
Images are a vital part of getting out your message on social media and in any marketing effort. They can (and should) be branded, if you're in business. They grab people's attention much more quickly than plain text posts. And when used properly, … [Read more...] about Best designs for social media images